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    • Online Courses
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      • Customer Insights
    • AI Tutors and Coaches
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      • AI Tutor
      • Nutrition
      • Record Expungement Helper
    • Employment Services
      • Employment Service Plan
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    • Housing Program
      • HQS Inspection
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    • Contact
  • Home
  • Online Courses
    • Algebra and Trigonometry
    • Economics
    • Intro to Business
    • Managerial Accounting
    • Financial Accounting
    • Business Statistics
    • Intro to Statistics
    • Organizational Behavior
    • Business Ethics
    • Principles of Management
    • Principles of Marketing
    • Prealgebra
    • Principles of Finance
    • Health and Wellness
    • Workplace Software
    • Customer Insights
  • AI Tutors and Coaches
    • Employment Coach
    • Life Skills Coach
    • AI Tutor
    • Nutrition
    • Record Expungement Helper
  • Employment Services
    • Employment Service Plan
    • Pre-Placement Training
    • Training Service Log
    • Provider Summary Invoice
    • Career Support Inventory
    • HBS Service Agreement
  • Housing Program
    • HQS Inspection
    • Citizenship Declaration
  • Contact

Course Overview

1. Difference between marketing research and customer insights

2. Research ethics

3. Secondary research

4. Use of census data
5. Primary research

6. Qualitative vs quantitative research

7. Types of research design

8. Focus groups

9. Observational research

10. Measures or types of variables

11. Questionnaire design

12. Sampling methods

13. Errors in research

14. Research panels

15. Survey distribution methods

16. Descriptive statistics

17. Association between variables

18. Differences between respondent groups

19. Sentiment analysis

20. Artificial intelligence and information

21. Social media analytics

22. Researching Indigenous Communities

23. Communicating insights

24. Infographics

25. The process: from generating to using customer insights

26. Case Study: Using customer insights to reposition Western Sydney University

Appendix: Hypothesis Testing

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